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Comments

Jay Rowthee

This is a well written article, some of the ideas are obvious, but when put into words we can visualize our uncomfortableness with the apparent "necessity" to adopt a new technology. There isn't enough of an improvement for the average user to ever justify the cost of a new player.

But on the topic of paying a similar premium to watch new movies in the comfort of the home, I do think this argument is flawed only because current prices of new movies are not affordable and to pay $32 to watch one movie in the comfort of my home is still not an appealing option.

In the end, give us freedom. You are reducing the packaging, lower the costs, and figure out what you are going to do with the major retail outlets. Strike a deal by investing money in their supply chains and technologies to update them to sell digital downloads of movies in some fashion so that you aren't cutting off that business by under pricing them online.

Chris Rockett

I agree with most of what you've pointed out but I have to disagree that the movie theatre experience is dead. I don't know about you but I don't have a 3 story screen in my living room. I don't even have HDTV, which I venture to say is the case with the majority of people. Also, I like seeing the previews of upcoming movies. And, you've obviously never had a movie experience where the whole theatre is of one mind and is enjoying the movie together in a way that can't be had at home. Additionally, I would say that most people don't like just sitting at home all the time, going to the movies is an event to be done with several friends which I can't do at my house with only a couple of seats that have the proper viewing angle and surround sound field sweet-spot. Lastly, I don't know about yours but my microwave doesn't make popcorn that even comes close to movie theatre popcorn.

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